ABM

Account-Based Marketing

Stop spraying. Win the accounts that actually move your number.

3.2×

higher engagement vs. cold outbound

40%

of tier-1 accounts engaged

6

buying-committee contacts per account

28%

faster sales cycles

The problem

What it’s costing you today

Spray-and-pray outreach burns your brand with the exact enterprise accounts you most want to land. Buying committees have 6–10 stakeholders, and reaching just one of them rarely moves a deal forward.

The solution

How Account-Based Marketing works

We build a named target-account list with you, then run coordinated, personalised campaigns across email, LinkedIn, ads, and content to engage the whole buying committee, so when your rep calls, the account already knows you.

What’s included

Inside Account-Based Marketing

Account selection

Define and prioritise tier-1 accounts against your revenue goals.

Buying-committee mapping

Identify and engage every stakeholder, not just one contact.

Multi-channel plays

Email, LinkedIn, paid, and content working as one campaign.

Sales + marketing alignment

Shared account plans so both teams pull in the same direction.

Proof

40% of tier-1 accounts engaged

across a 150-account target list in a single quarter, for an enterprise cloud-migration firm.

Put Account-Based Marketing to work on your pipeline.

Book a free consultation and we’ll map how Account-Based Marketing would generate qualified meetings for your target accounts.

Book a Consultation

Explore our account-based marketing agency

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FAQ

Account-Based Marketing questions, answered

What does an account-based marketing agency do?
An ABM agency builds a named target-account list with you, then runs coordinated, personalised campaigns across email, LinkedIn, ads, and content to engage the entire buying committee, and hands warm accounts to your sales team.
How is ABM different from lead generation?
Traditional lead generation chases volume; ABM concentrates effort on a defined list of high-value accounts and engages multiple stakeholders per account, which lifts win rates and deal size.
How many accounts should an ABM program target?
Most programs start with a focused tier-1 list of 50 to 150 accounts so messaging stays highly personalised, then expand as the engine proves out.