Account-based marketing agency
Account-Based Marketing Agency
B2BLead is an account-based marketing agency for IT and software companies. We concentrate effort on the accounts that move your number, engaging the whole buying committee and converting them into qualified meetings.
2 weeks
to first meeting
9,400+
appointments
67%
accounts reached
8×
average ROI
Account-based marketing flips the usual funnel: instead of chasing volume, you pick the accounts worth winning and go deep. As a specialist B2B ABM agency, we build your named target-account list, map the buying committee, and run coordinated campaigns across email, LinkedIn, ads, and content so the whole account knows you before your rep ever calls.
Whether you call it ABM, account-based marketing services, or an ABM agency engagement, the outcome is the same: higher win rates, bigger deals, and shorter sales cycles on the accounts that matter most.
Why it works
Why Account-Based Marketing pays off.
Buying committees, not contacts
Technology purchases involve 6 to 10 stakeholders. We engage the whole committee, not a single inbox.
Focus beats spray
A sharp list of tier-1 accounts, worked deeply, outperforms mass outreach to everyone.
Sales and marketing aligned
Shared account plans so both teams pull the same accounts in the same direction.
The services
A complete demand engine, not a point fix.
Mix the plays that fit your motion. Each is built for technology go-to-market.
Appointment Setting
Qualified meetings with real decision-makers, booked straight into your reps’ calendars.
Account-Based Marketing
Orchestrated, multi-channel campaigns aimed at the named accounts you most want to win.
Demand Generation
A steady, predictable flow of qualified pipeline, not one-off campaign spikes.
Market Research & ICP Data
Accurate, ICP-matched account and contact lists, so outreach lands on the right desks.
LinkedIn Social Selling
Warm, credible conversations with C-suite buyers who ignore cold calls and emails.
SDR-as-a-Service
A trained, fully-managed outbound team, live in weeks, without the hiring risk.
Growth Consulting
GTM strategy, messaging, and sales process, the foundation under every campaign.
Industry-specific
Built for the markets you sell to.
Related: Lead Generation for IT Companies, Demand Generation Agency, Lead Generation for Startups.
FAQ
Account-Based Marketing, answered
- What does an account-based marketing agency do?
- An ABM agency builds a named target-account list with you, then runs coordinated, personalised campaigns across email, LinkedIn, ads, and content to engage the entire buying committee, and hands warm accounts to your sales team.
- How is ABM different from lead generation?
- Traditional lead generation chases volume; ABM concentrates effort on a defined list of high-value accounts and engages multiple stakeholders per account, which lifts win rates and deal size.
- How many accounts should an ABM program target?
- Most programs start with a focused tier-1 list of 50 to 150 accounts so messaging stays highly personalised, then expand as the engine proves out.
- Is ABM only for enterprise companies?
- No. ABM works any time deals are considered and involve multiple stakeholders. Mid-market technology vendors use it to punch above their weight with their best-fit accounts.
- How much does an ABM agency cost?
- Most engagements are a flat monthly retainer scoped to the size of your target list and the channels involved, with no long lock-ins. We quote after a short consultation.
Win your most important accounts.
Book a free consultation and we’ll map a target-account plan for your business and show exactly where your next meetings will come from.
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