What does the B2B Lead-Generation Benchmark Report cover?

It covers reply, meeting, and conversion benchmarks by channel, cost-per-meeting ranges across IT verticals, the five most common reasons outbound programs underperform, and a 90-day action plan to build a predictable pipeline.

Who is this report for?

Sales and marketing leaders at B2B technology companies who want to understand what "good" looks like for lead generation before committing budget to a program.

Yes. Enter your name, work email, and company and we will email your copy immediately, no credit card required.

Report · 18 pages · Free

The B2B Lead-Generation Benchmark Report

What top-performing tech companies do differently to fill pipeline.

A data-backed look at appointment-setting, ABM, and demand-gen benchmarks across 200+ B2B technology programs, so you know what "good" actually looks like before you spend.

Reply, meeting, and conversion benchmarks by channel.
Cost-per-meeting ranges across IT verticals.
The five reasons most outbound programs underperform.
A 90-day plan to a predictable pipeline.

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About this report

What does the B2B Lead-Generation Benchmark Report cover?: It covers reply, meeting, and conversion benchmarks by channel, cost-per-meeting ranges across IT verticals, the five most common reasons outbound programs underperform, and a 90-day action plan to build a predictable pipeline.
Who is this report for?: Sales and marketing leaders at B2B technology companies who want to understand what "good" looks like for lead generation before committing budget to a program.
Is the report free?: Yes. Enter your name, work email, and company and we will email your copy immediately, no credit card required.